GMR Marketing
Designed at GMR Marketing
Digital Creative Director / Nick Nowak
As a digital design intern at GMR Marketing, an award-winning global experiential marketing agency, I was tasked with improving the UI/UX for the agency website redesign. Our goals for the project were to troubleshoot user experience issues, re-imagine interaction patterns, and develop desktop and mobile wireframes that incorporated stackable and responsive modular content blocks. Also created were blog and project page templates that incorporated additional features such as project filters, collapsible navigation, and a live social feed. The new site launched in November 2016.
Landing page
Wireframe vs. live site
features: responsive content blocks, static "main feature" content block, populated social blocks
constraints: working within a 4-across grid, need for a center grid seam for stackability, desire to lead with content, need for a design that works across international versions
Work page
Wireframe vs. live site
features: responsive content blocks, custom project filter, keyword search
constraints: working within a 4-across grid, need for a center grid seam for stackability, desire to lead with content
Mobile landing page
Wireframe vs. live site
features: scaled content blocks, collapsible mobile navigation
constraints: working within a 2-across grid, desire to lead with content, need for a design that works across international versions
