SOLI Coffee Co. is a Latin American café and coffee distributor on a mission to spread joy and infuse fun into daily life. The company was in need of a branding and identity system to reflect their playful spirit. Taking inspiration from the history, color, and bold essence of Hispanic culture, a full system of designs were developed. From logotype configurations and symbols to café stationery, drinkware, and packaging, there was no llama left unturned. By embracing the cheerfully nostalgic nature of SOLI, clients and customers will be transported through a fun coffee experience, and be a little more awake because of it.